The Growth of Streaming and Ad-Supported Streaming

OTT platforms are gaining users at a fast pace these days.

Today, we live in an era where movies, dramas, and entertainment shows can be enjoyed easily at home or on the go.

As OTT platform prices read more continue to increase,

interest in free streaming services is naturally growing.

This post explores the growth of OTT and the reasons free streaming is gaining attention.

How did OTT services begin?

OTT platforms evolved by replacing cable TV with online streaming.

As content became available through portable devices,

the user base grew rapidly.

Especially as people spent more time at home during COVID-19,

OTT viewership expanded significantly.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Platforms like Netflix, Wavve, and TVING continuously release diverse content.

There are also some limitations.

Price increases and pay-per-view models add pressure.

Recently, complaints about rising fees have become more common.

Understanding free streaming

Ad-supported streaming offers free access to users.

Content becomes accessible without subscription fees.

Ad-based streaming models are expanding.

Although ads appear, users save money while platforms earn revenue.

Why is FAST becoming popular?

FAST services are quickly settling into the market.

Demand for cost-free viewing increased after COVID.

New ad-supported services are expanding globally.

More genres mean broader appeal.

In conclusion

Cost pressure drives users toward free platforms.

Exploring options helps match personal needs.

We can expect streaming services to become even more diverse and accessible.